{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure via social media sites advertising, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and doesn't offer celebrities complimentary bags.|